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Maîtriser La Culture Des Affaires Chinoise
Paperback
Publisher Price: $18.90
ISBN13: 9782970149989
Publisher: Sino Swiss Business Alliance Development Sarl
Published: May 20 2021
Pages: 270
Weight: 0.80
Height: 0.57 Width: 6.00 Depth: 9.00
Language: French
Nous vivons une époque de changements multiples et de bouleversements dramatiques. Le monde vit un tournant historique et le secteur économique occidental est confronté à des défis sans précédent. Dans ce contexte, comprendre la Chine avec justesse s'avère urgent, alors que le pays est à l'aube d'une influence grandissante. Maîtriser la culture d'affaires chinoise doit en cela être une priorité; assimiler la stratégie d'affaires chinoise, enseignée dans l'ouvrage L'Art de la guerre et grâce au jeu de stratégie du Wei Qi, est primordial. Pour les entreprises occidentales, mettre en oeuvre ces connaissances dans leurs relations avec leurs partenaires chinois est plus que jamais la clé pour atteindre un succès commercial sur le long terme en Chine.
Ce guide pratique révèle de nombreuses réalités chinoises souvent inconnues ou ignorées. Il invite ses lecteurs à percevoir la Chine du point de vue culturel. Les principaux sujets abordés sont la Chine d'aujourd'hui, la gestion interculturelle dans la mise en oeuvre commerciale, l'étiquette chinoise des affaires et l'impact du confucianisme. Cet ouvrage fournit des informations, analyses et recommandations dans l'espoir de contribuer à une meilleure compréhension entre l'Ouest et l'Est, entre l'Occident et la Chine.
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