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L'entreprise en 20 leçons - 4ème édition - Stratégie - Gestion - Fonctionnement: Stratégie - Gestion - Fonctionnement
Paperback
ISBN13: 9782100502370
Publisher: Dunod
Published: Sep 1 2006
Pages: 508
Weight: 1.76
Height: 1.02 Width: 6.69 Depth: 9.61
Language: French
Ce manuel décrit le fonctionnement général de l'entreprise en abordant de façon détaillée, à chaque chapitre, une fonction particulière: production, marketing, ressources humaines, finance, stratégie. Sont également analysés le comportement stratégique de l'entreprise - tant dans le domaine commercial que financier - et les relations de pouvoir dont elle est l'enjeu. Nouvelle édition enrichie de cas d'application corrigés.
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