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Introduction générale à la gestion - 5e édition
Paperback
Series: Les Topos
ISBN13: 9782100708604
Publisher: Dunod
Published: Apr 9 2014
Pages: 128
Weight: 0.22
Height: 0.27 Width: 4.37 Depth: 7.00
Language: French
Cette 5e édition mise à jour analyse l'entreprise tant du point de vue de l'intérieur que de l'extérieur. Elle nous fait découvrir le caractère nécessairement opérationnel de la gestion et étudie la mise en oeuvre des trois grandes fonctions qui permettent à l'entreprise d'exister, de se pérenniser et de se développer: la fonction commerciale, la fonction financière et la gestion des ressources humaines. À partir des outils dont elle dispose, l'entreprise peut ainsi analyser ses environnements et définir sa stratégie.
Conçu comme une introduction, ce livre s'adresse à tous ceux qui souhaitent s'initier au vaste domaine de la gestion d'entreprise.
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