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Intelligence d'Affaires et Marketing Numérique: 2ème Édition
Paperback
Publisher: Independently Published
Published: Jan 8 2026
Pages: 228
Weight: 0.94
Height: 0.59 Width: 6.00 Depth: 9.00
Language: French
Comment élaborer une stratégie marketing à l'ère de l'intelligence artificielle générative, des données massives, des réseaux sociaux et de l'hyper personnalisation ?
Dans un contexte où les comportements des consommateurs évoluent rapidement, où les canaux numériques se multiplient, et où les données deviennent un levier stratégique, ce livre propose une plongée au coeur de l'intelligence d'affaires et du marketing numérique. S'appuyant sur les recherches clés en marketing, cet ouvrage mobilise les travaux académiques récents pour éclairer les pratiques actuelles et futures des professionnels. Il explore les outils, méthodes et usages concrets permettant de comprendre les consommateurs, optimiser les campagnes, enrichir l'expérience client et anticiper les tendances.
À la croisée du marketing, du numérique et de l'analyse stratégique, ce livre éclaire les nouvelles compétences indispensables pour naviguer dans un environnement en constante transformation.
À la croisée des sciences de gestion, du numérique et de l'analyse stratégique, ce livre éclaire les nouvelles compétences indispensables pour naviguer dans un environnement marketing en constante transformation.
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