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Innovation industrielle et soutenabilité: L'écoconception de vélos chez Décathlon
Paperback
Publisher Price: $10.91
ISBN13: 9782494204218
Publisher: Editions Campus Ouvert
Published: May 7 2025
Pages: 90
Weight: 0.32
Height: 0.19 Width: 6.30 Depth: 9.45
Language: French
Tome II: Méthodologie et pilotage
Tome IV: Innovation: Analyse de la valeur, une application aux activités de conception Ce tome III a pour objet la transmission des connaissances relatives au pilotage de l'innovation dans une filière de production industrielle. Sur la base d'un cas pratique sur les cycles de sport, l'analyse englobe la conception, la production et la distribution de biens industriels commercialisés en grande série et cherchant à s'engager le mieux possible, ou le moins mal possible, dans une approche soutenable.
Sommaire
Préambule méthodologique p. 7 Table des acronymes p. 8 Introduction: Éléments de cadrage sur le groupe Décathlon p. 9 1- Pour un développement durable d'activités industrielles et commerciales: Green Washing ou réalité ? p. 15 2-Innovation, production et engagement environnemental: quels enseignements retirer de la famille de produits cycle ? p. 28 3- Un management de l'innovation inscrit en transversalité de compétences: quels enseignements empiriques retenir ? p. 65 Conclusion p. 78
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Boissin, Olivier
Innovation industrielle et soutenabilité - Tome III: L'écoconception de vélos chez Decathlon
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