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Gérer les risques des achats à l'international
Paperback
Series: Fonctions de L'Entreprise
ISBN13: 9782100597376
Publisher: Dunod
Published: Sep 25 2013
Pages: 224
Weight: 0.70
Height: 0.48 Width: 6.02 Depth: 9.25
Language: French
- Quels sont les risques liés au marketing des achats lors de la prise de décision d'acheter à l'international ?
- Comment évaluer les risques associés à l'ensemble des opérations, de la sélection du partenaire jusqu'à la finalisation de l'achat ?
- Comment mesurer la couverture des risques et le développement de nouvelles opportunités dans les relations engagées avec les fournisseurs ?
Véritable outil pédagogique, ce livre s'adresse plus spécialement aux professionnels mais également aux étudiants soucieux de maîtriser les enjeux des achats effectués à l'étranger.
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