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Focus Client: Obtenir la commande peut être facile - mais garder un client est notre priorité format 6x9 15,24 x 22,81 cm, 147 pages
Paperback
Publisher: Independently Published
Published: Sep 14 2025
Pages: 150
Weight: 0.46
Height: 0.32 Width: 6.00 Depth: 9.00
Language: French
Plongez dans l'univers de la vente et du management centrés sur le client.
Cet ouvrage riche en contenu et en expériences concrètes vous emmène au coeur de l'accompagnement client réussi. À travers récits authentiques, observations de terrain et réflexions managériales, l'auteur partage plus de 27 ans d'expérience internationale pour inspirer vendeurs, managers et entreprises à placer leurs clients au centre de chaque décision.
Vous y découvrirez des conseils pratiques, des anecdotes motivantes et des clés pour transformer votre approche de la vente: écoute active, création de valeur partagée, construction de relations durables et développement d'un leadership humain.
Plus qu'un simple livre, c'est un compagnon de route qui vous aidera à réinventer vos pratiques, renforcer la satisfaction de vos clients et créer un succès commun et durable.
À l'intérieur, vous trouverez:
Des récits vécus de Key Account Management dans 18 pays, illustrant les principes essentiels
Des conseils pratiques pour l'acquisition, la fidélisation et la rétention des clients
Des éclairages sur le comportement humain et la psychologie de la prise de décision
Des astuces pour construire une marque personnelle qui inspire confiance
Des stratégies pour naviguer dans la politique interne et améliorer la communication au sein de l'entreprise
Des principes de marketing et de leadership pour favoriser une croissance durable
Des leçons tirées de plusieurs décennies d'interactions en face-à -face avec les clients
Que vous soyez professionnel de la vente, chef d'entreprise, dirigeant, professeur en école de commerce ou étudiant, ce livre est votre guide pour créer des relations de confiance qui vont bien au-delà d'une simple commande.
Un ouvrage incontournable pour quiconque croit que la réussite en affaires ne consiste pas seulement à vendre un produit, mais à devenir un véritable partenaire dans le parcours du client.Also in
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