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Culture d'entreprise: un actif stratégique
Paperback
ISBN13: 9782100514519
Publisher: Dunod
Published: Oct 15 2008
Pages: 254
Weight: 0.78
Height: 0.53 Width: 6.02 Depth: 9.25
Language: French
La culture d'entreprise représente la partie immatérielle du capital de l'entreprise. C'est elle qui donne valeur à l'entreprise au-delà des actifs et des technologies. De nombreuses entreprises ont compris qu'elle peut être utilisée comme facteur de mobilisation, levier de performance, outil de différenciation. Bien maîtrisée, elle participe alors activement à la conduite du changement, à la stratégie et à la réussite de l'entreprise. Cet ouvrage permet de répondre aux questions suivantes: comment tirer parti des caractéristiques culturelles de l'entreprise; quels sont les avantages et inconvénients d'une culture forte ; comment réussir une évolution de culture .
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