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Crosscanal et Omnicanal - 2e éd. - La digitalisation de la relation client - Labellisation FNEGE: La digitalisation de la relation client
Paperback
ISBN13: 9782100774944
Publisher: Dunod
Published: May 23 2018
Pages: 194
Weight: 0.51
Height: 0.41 Width: 5.50 Depth: 8.50
Language: French
- l'importance du digital dans la consommation et la stratégie marketing;
- l'évolution des points de contact avec les consommateurs;
- la dynamique d'intégration des canaux: les stratégies multicanal, crosscanal et omnicanal;
- la création de la valeur pour le client.
Cet ouvrage propose un éclairage indispensable aux étudiants et aux professionnels désirant comprendre et mettre en oeuvre les stratégies digitales dans les organisations.
Ouvrage labellisé par la FNEGE (Fondation Nationale pour l'Enseignement de la Gestion des Entreprises) en 2016
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