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Création d'entreprise - Trouver les bonnes idées
Paperback
Series: Hors Collection
ISBN13: 9782100759088
Publisher: Dunod
Published: Jan 25 2017
Pages: 192
Weight: 0.52
Height: 0.41 Width: 5.83 Depth: 8.27
Language: French
Ces nouveaux petits livres couvrant chaque étape de la création d'entreprise sont rédigés dans un langage simple et très accessible. Ils évitent à la fois l'écueil des livres de conseils psychologiques trop légers laissant entendre que la création d'entreprise serait facile, et l'écueil des livres trop techniques poussant les lecteurs à se tourner vers des spécialistes.
Dans Créateur d'entreprise trouver les bonnes idées, toute la pédagogie Papin est mise en oeuvre pour montrer que trouver des idées, c'est facile, en utilisant les clés de la réceptivité et de l'agilité mentale. Une idée n'est une bonne idée que si elle attire suffisamment de clients; pour cela, des techniques s'imposent. Enfin, une idée n'est bonne que si sa mise en oeuvre comble les attentes du créateur: pour mieux se connaître, et donc mieux réussir, des conseils et tests guident le lecteur vers cette découverte. De nombreuses histoires de grands et moins grands entrepreneurs permettent au lecteur de suivre des inspirations variées et de trouver son propre chemin de créateur d'entreprise.
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