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Construire une marque avec le direct marketing, En Capsules: Les secrets du mythique Dan S. Kennedy
Paperback
Series: En Capsules
Publisher: Independently Published
Published: Feb 16 2024
Pages: 74
Weight: 0.18
Height: 0.15 Width: 5.00 Depth: 8.00
Language: French
Cette synthèse de 'Brand Building by Direct Response' a été méticuleusement élaborée pour faire connaître les principes de la pensée Kennedy en français. Elle fait partie de la célèbre série de livres 'No B.S.' (qu'on pourrait traduire par 'Sans Blabla') créée par Dan Kennedy. Dan Kennedy est un des piliers les plus influents et significatifs du marketing à réponse directe et, malheureusement, ses livres ne sont disponibles qu'en anglais.
Même si c'est une version ultra-condensée et sans les images d'origine, on pense que ça peut servir de tremplin pour ceux qui ne maîtrisent pas bien l'anglais mais qui veulent plonger plus profondément et appliquer ses idées innovantes et pratiques.
L'objectif de cette synthèse est purement informatif et ne remplace en aucun cas le livre original de Dan Kennedy.
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