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Communication d'entreprise: panorama des moyens de communication externe
Paperback
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ISBN10: 2334249610
ISBN13: 9782334249614
Publisher: Edilivre
Published: Dec 2 2025
Pages: 112
Weight: 0.27
Height: 0.27 Width: 5.25 Depth: 8.00
Language: French
ISBN13: 9782334249614
Publisher: Edilivre
Published: Dec 2 2025
Pages: 112
Weight: 0.27
Height: 0.27 Width: 5.25 Depth: 8.00
Language: French
La communication externe des entreprises, et notamment des PME, peut devenir un véritable casse-tête chinois pour les non-professionnels et même, parfois, pour ceux qui prétendent maîtriser les tenants et les aboutissants de ce nécessaire exercice. Parmi les difficultés, au-delà de l'analyse et du diagnostic de situation, au-delà même de l'élaboration d'une stratégie cohérente, la sélection des outils et médias est problématique. Devant leur prolifération, comment choisir ? Des relations presse, mais avec quels supports ? Internet, mais comment ? Un blogue, pour dire quoi ? Des réseaux sociaux, mais lesquels ? Un site, mais pour quoi faire ? Ou bien un évènement ? Une opération promotionnelle ? Réponse de Christian Soleil et d'un groupe d'étudiants de l'ESC Grenoble et de l'école Sciences-U.
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