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Comment Planter sa Boîte en 50 Leçons
Paperback
Publisher: Independently Published
Published: Jan 27 2025
Pages: 184
Weight: 0.56
Height: 0.39 Width: 6.00 Depth: 9.00
Language: French
Créer une entreprise, la développer et la mener au succès: un rêve partagé par des milliers d'entrepreneurs chaque année. Mais la réalité est souvent plus complexe. Les crises inattendues, les erreurs stratégiques, et les mauvais choix peuvent rapidement menacer la survie de votre activité.
Des erreurs de casting dans le choix des associés aux recrutements ratés, en passant par la transmission, la recherche de financements ou encore la définition d'une politique salariale, les embûches sont nombreuses. Et si chaque étape était une opportunité... ou un risque fatal ? Fort de son expérience en tant que dirigeant fondateur d'une agence digitale, Hervé Kabla a identifié 50 moments-clefs où tout peut basculer. Dans ce livre, il partage des conseils pratiques et des solutions éprouvées pour éviter les pièges et transformer vos défis en réussite. Que vous soyez jeune entrepreneur ou dirigeant expérimenté, ce guide vous accompagnera pour faire les bons choix, surmonter les crises et bâtir une entreprise solide et pérenne. Parce que réussir, c'est aussi savoir éviter l'échec. Table des matières 1ère Partie: Créer son entreprise2. Choisir son niveau d'implication
3. Choisir son mode de vie
4. Choisir le nom de l'entreprise
5. Innover ou copier une idée ?
6. Choisir ses bureaux 2e Partie: Recruter les équipes
7. Recruter les premiers salariés
8. Recruter le middle management
9. Recruter des commerciaux
10. Recruter des ingénieurs
11. Mettre en place le télétravail
12. Gérer la politique salariale
13. Recruter ou externaliser
14. Se séparer de collaborateurs 3e Partie: Développer l'entreprise
15. Développer les ventes
16. Délivrer ce qu'attend le client
17. Recruter et encore recruter
18. Déménager de nouveau
19. Sous-traiter
20. Pivoter
21. S'implanter à l'étranger
22. Nouer des partenariats
23. Opérer une croissance externe
24. Piloter son entreprise 4e Partie: Financer le développement
25. Financer
26. Amorcer le financement
27. Lever des fonds
28. Emprunter
29. Bénéficier de crédits d'impôt
30. Obtenir des subventions
31. S'introduire en bourse 5e Partie: Traverser les crises
32. Diriger, c'est gérer des crises
33. Se faire conseiller
34. Gérer le cash
35. Réduire la voilure
36. Fermer un pan d'activité
37. Mettre la société en redressement judiciaire
38. Suivre un plan de continuation
39. Communiquer en temps de crise 6e Partie: Traverser les succès
40. Célébrer la réussite
41. Communiquer
42. Récompenser les équipes
43. Récompenser les associés
44. Préparer la suite
45. Céder sa place à plus compétent
46. Gérer l'hubris 7e Partie: Transmettre l'entreprise
47. Vendre
48. Choisir son successeur
49. Transmettre à ses enfants
50. Transmettre à la barre du tribunal
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