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Comment créer votre marque et la faire vivre - Marque: mode d'emploi: Marque: mode d'emploi
Paperback
Series: J'Ouvre Ma Boite
ISBN13: 9782100599820
Publisher: Dunod
Published: Sep 18 2013
Pages: 160
Weight: 0.44
Height: 0.34 Width: 5.83 Depth: 8.27
Language: French
Pour l'entrepreneur, il s'agit de créer une marque, mais aussi la protéger. Il y a donc des aspects marketing (nom, logo, identité visuelle), des enjeux juridiques (disponibilité du nom de marque/du nom de domaine) et des savoir-faire pratiques (brief, etc.) à prendre en compte, dont les créateurs d'entreprise ne connaissent pas toujours les ressorts.
Par ailleurs, la marque est inséparable du projet auquel elle se rattache. Sa bonne définition reflète une conception bien pensée du produit (ou service) par rapport à la concurrence. L'ouvrage permettra au lecteur de penser une marque globale, de prendre conscience de son importance et de son coût.
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