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Comment Capter L'Attention de Vos Prospects et La Maintenir !: Formules de Mots Magiques pour le Marketing de Réseau
Paperback
Publisher Price: $12.95
ISBN13: 9781948197809
Publisher: Fortune Network Publishing Inc
Published: Oct 19 2020
Pages: 122
Weight: 0.33
Height: 0.26 Width: 5.50 Depth: 8.50
Language: French
Deux distributeurs rencontrent le même prospect.
L'un des deux ajoute un nouveau membre à son équipe. L'autre retourne à la maison bredouille.
Quelle est la différence?
Les mots qu'ils ont utilisés.
Certaines phrases arrivent à capter et à maintenir l'attention de nos prospects suffisamment longtemps pour que nous puissions transmettre notre message. Les prospects n'arrivent à se concentrer que sur une seule chose à la fois. Nous souhaitons être le sujet sur lequel ils portent attention lorsqu'on s'adresse à eux.
Le bien le plus précieux du siècle en cours? L'attention. Tout le monde tente de s'approprier l'attention de nos prospects. La publicité massive, les notifications, les objets brillants, les messages et textos incessants et bien d'autres; tous se disputent l'attention de nos prospects pour tenter de détourner leur attention de notre conversation.
Dans ce contexte, on doit donc se munir d'un arsenal des phrases efficaces pour:
* Éliminer le bruit et les distractions de l'esprit de nos prospects.
* Arriver à conclure avec nos prospects.
* Générer des décisions immédiates.
* Lire dans les pensées de nos prospects.
* Impliquer nos prospects dans nos présentations.
* Éliminer les risques de rejet.
* Souder des liens avec ces futurs équipiers.
En quelques secondes, nous pouvons prendre le contrôle du cerveau de nos prospects pour y introduire un message complet et concis. Ils seront ensuite en mesure de prendre une décision éclairée à propos de notre offre: ajoute-t-elle de la valeur à leur vie, ou pas.
Capter l'attention est la partie facile. Maintenir cette attention requiert l'utilisation de mots et de formules magiques pour garder à distance toutes ces autres distractions.
Les récompenses sont légions lorsqu'on arrive à maîtriser l'art de contrôler l'attention. On arrive alors à transmettre notre message promotionnel de manière percutante à des prospects aux oreilles grandes ouvertes. Intelligents et dotés d'un bon sens commun, nos prospects emboîteront le pas avec enthousiasme si notre proposition leur convient.
Cessez de faire des présentations, pousser la vente et louanger les bénéfices de votre offre auprès de prospects qui ne se sont pas engagés mentalement à vous écouter. Ce livre vous apprendra à utiliser des mots et formules magiques qui feront de vous la personne la plus captivante du moment.
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