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Budgets et prévisions hôtelières en pratique: Guide pratique
Paperback
Series: Hotel Financial Library
Publisher: Independently Published
Published: Aug 13 2026
Pages: 498
Weight: 2.52
Height: 1.00 Width: 8.50 Depth: 11.00
Language: French
Un budget hôtelier ne devrait jamais être simplement un fichier Excel rempli une fois par an, approuvé, puis oublié. Il devrait être un véritable outil de management.
Budgets et prévisions hôtelières en pratique: Guide pratique propose une méthode structurée pour construire, connecter, challenger, approuver et actualiser le budget complet d'un hôtel.
L'objectif du livre n'est pas de produire un budget plus complexe. Il est de construire un plan dans lequel chaque chiffre important peut être expliqué d'où vient-il ? quelle hypothèse le soutient ? quel driver opérationnel le fait évoluer ? qui en est responsable ? quel risque pourrait le faire dévier ? et quelle action doit être engagée lorsque la réalité change ?
À travers des modèles, calculs, tableaux, cas pratiques et exemples hôteliers, le lecteur suit progressivement la construction d'un budget depuis les premières hypothèses commerciales jusqu'au résultat, à la trésorerie, au financement et au bilan.
Le livre traite notamment de:
- la conception de l'architecture complète du budget hôtelier et du calendrier budgétaire;
- l'analyse du marché, de la demande, des segments, des canaux et de la stratégie tarifaire;
- la construction du budget des revenus Hébergement, avec occupation, ADR, RevPAR, mix de segments et de canaux;
- les revenus et marges F&B, les outlets, banquets, événements et MICE;
- les autres départements générateurs de revenus et leurs véritables drivers économiques;
- les priorités de service et l'intégration de l'expérience client dans les décisions budgétaires;
- le comportement des coûts et l'identification des coûts fixes, variables, semi-fixes, contractuels et liés au volume;
- le zero-base review des dépenses, fournisseurs, contrats, abonnements et technologies avant leur intégration au budget;
- la construction du manpower budget, des FTE et du coût complet de la main-d'oeuvre;
- les budgets de charges de l'Hébergement, du F&B et des autres départements opérationnels;
- les charges A&G, IT, Sales & Marketing, distribution, loyalty et ROI des campagnes;
- la maintenance, l'énergie, l'eau, les déchets et les dépenses liées aux actifs;
- le calcul du GOP, des management fees et du flow-through;
- le CapEx, le renouvellement des actifs et la réserve FF&E;
- les charges sous le GOP, l'EBITDA, la D&A, les intérêts et le résultat comptable;
- la trésorerie, le working capital, les impôts, les paiements majeurs, la dette et les besoins de financement;
- le bilan budgété et l'intégration du P&L, du cash-flow et du bilan dans un véritable modèle à trois états financiers;
- les dashboards de revue propriétaire et la préparation du budget pour approbation;
- le rolling forecast, la planification de scénarios et la gouvernance du forecast;
- les budgets de préouverture, le cash burn et le ramp-up;
- ainsi que le plan stratégique à trois à cinq ans, la stratégie d'actifs, le financement et le retour du propriétaire.
Tout au long du livre, les chiffres ne sont pas traités comme des résultats isolés. Ils sont reliés à leurs causes opérationnelles.
Une variation des revenus Hébergement doit pouvoir être reliée aux chambres disponibles, à l'occupation, à l'ADR, au segment et au canal.
Une variation de payroll doit pouvoir être reliée au volume d'activité, aux FTE, aux heures de travail, aux postes vacants ou à la productivité.
Une augmentation des coûts doit pouvoir être reliée à un driver, un contrat, une consommation, un tarif ou une décision opérationnelle.
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