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Bien se connaître pour entreprendre - Testez vos capacités de créateur: Testez vos capacités de créateur
Paperback
ISBN13: 9782100058839
Publisher: Dunod
Published: Feb 1 2002
Pages: 260
Weight: 0.65
Height: 0.55 Width: 5.32 Depth: 8.47
Language: French
La réussite d'une entreprise est en partie liée aux qualités de ses dirigeants. Or, l'aspect humain et personnel du créateur est peu abordé dans la littérature managériale qui privilégie les méthodes. L'ouvrage a pour ambition d'expliciter les stratégies de réussite que tout entrepreneur doit mettre en oeuvre et de le guider vers une meilleure connaissance de soi pour cultiver ses forces et s'accomoder de ses faiblesses. L'ouvrage s'appuie sur la description de 8 profils types d'entrepreneurs que l'on suit tout au long du livre.
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