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Affaires et comptabilité 3.0
Paperback
ISBN13: 9782923710785
Publisher: Amazon Digital Serv Llc
Published: Feb 27 2023
Pages: 334
Weight: 1.71
Height: 0.70 Width: 8.50 Depth: 11.00
Language: French
Économie de partage, nouveaux modèles de consommation axés sur l'utilisation plutôt que sur la propriété, financement participatif, etc., les entreprises, les clients et les investisseurs s'expriment plus que jamais en termes comptables et financiers. De fait, le langage comptable est maintenant au coeur de la relation entre ces trois parties et constitue leur langage commun. Il sert à formuler les attentes de chacun: un produit répondant aux besoins du client et au prix qu'il souhaite payer, des liquidités et du temps pour les entrepreneurs et un rendement valorisant pour les investisseurs. Nous assistons également au renversement des rôles traditionnels: avec les plateformes de financement participatif, ce sont maintenant les clients qui financent la conception et l'élaboration des produits ou des services qu'ils désirent. Et rien n'est acquis, il n'y a plus de modèle unique. Ainsi au moment où certaines entreprises ajoutent aux boutiques en ligne des boutiques ayant pignon sur rue, d'autres entreprises font le chemin inverse. Mais pour réussir, il faut savoir compter. Et décider.
Les relations entre les entreprises et les investisseurs sont également marquées par une nouvelle complicité, qui va au-delà de l'argent pour inclure le savoir et les réseaux. Las des soubresauts des marchés boursiers et animés par un désir de travailler directement avec les entrepreneurs, les investisseurs privés s'ajoutent aux investisseurs institutionnels en établissant des contrats de fonctionnement et de rémunération de gré à gré. Redevances, royautés, pourcentage cédé de la valeur de l'entreprise, etc., ici aussi, il faut savoir compter. Et décider.
Finalement, en cette ère où le monde entier constitue un espace d'affaires, quoi de plus extraordinaire que de constater que, malgré la diversité des langues et des expertises, la comptabilité est un langage universel qui rallie rapidement tous les partenaires autour d'un projet commun.
À qui s'adresse Affaires et Comptabilité 3.0?
- Aux entrepreneurs qui désirent se familiariser avec les chiffres, qui veulent découvrir comment la connaissance de leurs coûts et de ceux de leurs concurrents sont des indicateurs puissants de nouvelles occasions d'affaires et qui veulent travailler de façon plus éclairée avec les investisseurs.
- Aux entrepreneurs sociaux qui désirent produire plus de non chiffres en connaissant mieux leurs chiffres.
- Aux gestionnaires-entrepreneurs d'entreprises de toute taille qui apprennent à la dure que le passage aux affaires 3.0 élimine toutes les certitudes et les entraîne sur des sables mouvants.
- Aux investisseurs qui doivent innover dans leur évaluation du risque, dans la monétarisation de leur rendement ainsi que dans les différentes formes de contribution utiles au succès de l'entreprise.
- Aux experts-comptables qui ont le goût des affaires et qui désirent jouer un rôle clé dans les équipes entrepreneuriales.
- Aux étudiants en comptabilité et en finance qui découvriront l'utilité de leurs nouvelles connaissances et l'intérêt de s'impliquer activement dans la modélisation et l'opérationnalisation de contrats qui expriment bien la complicité entre les clients, les investisseurs et l'entreprise ainsi que les attentes de chacun des parties.
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