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Franchising Strategies: The Entrepreneur's Guide to Success

Franchising Strategies: The Entrepreneur's Guide to Success

Hardcover

Business GeneralManagement

ISBN10: 036747235X
ISBN13: 9780367472351
Publisher: Routledge
Published: Jul 1 2022
Pages: 172
Weight: 0.92
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English

A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry.

For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include:

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Teixeira, Ed

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Business General