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Franchising in America: The Development of a Business Method, 1840-1980

Franchising in America: The Development of a Business Method, 1840-1980

Paperback

Business General

ISBN10: 0807843784
ISBN13: 9780807843789
Publisher: Univ Of North Carolina Pr
Published: Aug 10 1992
Pages: 216
Weight: 0.72
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner.

Originally published in 1992.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

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Business General