Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Foreign Experience in Developing a Tourism Marketing Strategy

Foreign Experience in Developing a Tourism Marketing Strategy

Musaeva, Rushana

Paperback

Business General

ISBN10: 6200507228
ISBN13: 9786200507228
Publisher: Lap Lambert Academic Pub
Published: Jan 5 2020
Pages: 140
Weight: 0.47
Height: 0.33 Width: 6.00 Depth: 9.00
Language: English
The monography Foreign experience in developing a tourism marketing strategy of Musaeva Rushana reveals the essence and importance of the use of strategic marketing in the development of international tourism and aims at adopting foreign experience in the conditions of the Republic of Uzbekistan. The monography consists of three chapters.The first chapter of this qualification work discusses the main theoretical points, namely, the essence of the economic role of strategic marketing in tourism is disclosed and the main methods of researching the tourism market are described. The second chapter analyzes the main indicators of strategic marketing in the tourism industry in Turkey, identifies the positive and negative factors for the development of tourism, especially the formation of national tourism products in Turkey. In the third chapter, special attention is paid to studying the current state of the tourism sector in Uzbekistan, recommendations are made on developing a marketing strategy for the tourism sector of Uzbekistan based on foreign experience.The monography can be used by researchers, students and others who study marketing in tourism.

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