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Foreign Direct Investment Inflows Into the South East European Media Market: Towards a Hybrid Business Model
Paperback
Series: Media Business and Innovation, Book 0
Business GeneralGeneral Sociology
ISBN13: 9783319808284
Publisher: Springer Nature
Published: May 30 2018
Pages: 202
Weight: 0.70
Height: 0.47 Width: 6.14 Depth: 9.21
Language: English
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
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Foreign Direct Investment Inflows Into the South East European Media Market: Towards a Hybrid Business Model
Vukanovic, Zvezdan
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