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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Fashion Entrepreneur: A Definitive Guide to Building Your Brand

The Fashion Entrepreneur: A Definitive Guide to Building Your Brand

Hardcover

Business GeneralManagement

Currently unavailable to order

ISBN10: 1529428661
ISBN13: 9781529428667
Publisher: Laurence King
Published: Sep 10 2024
Pages: 192
Weight: 1.26
Height: 0.83 Width: 6.97 Depth: 8.55
Language: English
This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

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Business General