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Fashion Branding Unraveled

Fashion Branding Unraveled

Paperback

Business GeneralManagementFashion & Accessories

ISBN10: 1563678748
ISBN13: 9781563678745
Publisher: Continnuum-3PL
Published: Feb 14 2011
Pages: 304
Weight: 1.20
Height: 0.70 Width: 7.30 Depth: 9.50
Language: English
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as mass customization and M-branding, to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

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Business General