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Fair Trade in Csr Strategy of Global Retailers

Fair Trade in Csr Strategy of Global Retailers

Hardcover

Business GeneralInvesting & Finance

ISBN10: 1137395680
ISBN13: 9781137395689
Publisher: Palgrave MacMillan
Published: Feb 17 2015
Pages: 205
Weight: 0.85
Height: 0.70 Width: 5.60 Depth: 8.50
Language: English
Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

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