Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
#Fail: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One

#Fail: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One

Yeomans, Matthew
Warner, Bernhard

Paperback

Business General

ISBN10: 1471615235
ISBN13: 9781471615238
Publisher: Lulu Pr
Published: Mar 20 2012
Pages: 122
Weight: 0.42
Height: 0.29 Width: 6.00 Depth: 9.00
Language: English
#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few friends or followers. From a lock-picking geek's take-down of Kryptonite in 2004 to Carnival Corp's tin-eared response to the Costa Concordia tragedy in January, 2012, the blunders chronicled here cost companies millions, bruised well-honed corporate reputations and sunk careers. This book chronicles the mistakes and provides a road map to help you and your company learn from those mistakes to make sure you don't become the next Social Media Screw-Up!

Also in

Business General

View All