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Exploring Omnichannel Retailing: Common Expectations and Diverse Realities

Exploring Omnichannel Retailing: Common Expectations and Diverse Realities

Hardcover

Business GeneralManagement

ISBN10: 3319982729
ISBN13: 9783319982724
Publisher: Springer Nature
Published: Jan 5 2019
Pages: 288
Weight: 1.33
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
Presents the first research-based book on omnichannel retailing
Takes an international approach from various regions and markets to understand this new trend in retailing
Features contributions by experienced authors studying a wide coverage of industries in the retail sector

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Business General