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Event Portfolio Planning and Management: A Holistic Approach
Hardcover
Series: Routledge Advances in Event Research
Business GeneralAnthropologyTravel General
ISBN13: 9780415526715
Publisher: Routledge
Published: Oct 17 2013
Pages: 220
Weight: 1.05
Height: 0.70 Width: 6.10 Depth: 9.30
Language: English
Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes.
Uniquely providing a holistic framework for planning and managing a series of events this is essential reading for all those interested in Events Policy, Planning and Management.
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