Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Ethics in Advertising

Ethics in Advertising

Leffel, Joey

Paperback

Business General

ISBN10: 3656571805
ISBN13: 9783656571803
Publisher: Grin Verlag
Published: Jan 27 2014
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: English
Scientific Essay from the year 2010 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 4.0, University of Redlands, course: Business Ethics, language: English, abstract: We know the purpose for advertising - to persuade a consumer to purchase product. The advertisement may entertain, or educate, but the main goal is to sell product. How do advertisements motivate a consumer purchase their products? Do they resort to sly tactics such as misleading claims, puffery, or little white lies to intrigue you? Are these strategies ethical? What side of the ethics fence do these strategies sit - Kantian or Aristotelian? What are the opinions of American marketers about ethics in advertising? The goal of this paper is to educate the reader about the ethics mindset of American advertising agencies and how they rationalize their decisions.

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