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Ethics in Advertising: Making the case for doing the right thing
Hardcover
AccountingBusiness GeneralMarketing
ISBN13: 9781138188983
Publisher: Routledge
Published: Dec 16 2016
Pages: 102
Weight: 0.84
Height: 0.50 Width: 5.50 Depth: 8.50
Language: English
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.
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