Sign-In
Cart
Entrepreneurship & Startup Growth Strategies
Paperback
ISBN13: 9789334434460
Publisher: Sb Knowledge Press
Published: Jan 11 2026
Pages: 236
Weight: 0.71
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Entrepreneurship & Startup Growth Strategies is a comprehensive and practice-oriented guide that systematically covers the entire startup journey-from entrepreneurial ideation to commercialization, scaling, and long-term sustainability. Designed for students, educators, startup founders, incubator managers, and innovation professionals, this book combines strong conceptual foundations with hands-on tools, frameworks, and real-world case studies.
The book begins by establishing a solid understanding of entrepreneurship, tracing its evolution, types of entrepreneurs and startups, and the development of an entrepreneurial mindset. It highlights opportunity recognition, innovation-driven entrepreneurship, academic entrepreneurship, and the role of startups in economic and social development, with special emphasis on the Indian startup ecosystem, policies, institutional support, risks, and emerging global trends.
Subsequent chapters focus on Lean Startup methodology and Minimum Viable Product (MVP) development, guiding readers through customer discovery, hypothesis-driven entrepreneurship, design thinking integration, rapid prototyping, validation metrics, and pivot-or-persevere decisions. The book then advances into market analysis, covering market opportunity assessment, customer profiling, segmentation, targeting and positioning, competitive analysis, value proposition design, and customer journey mapping.
A dedicated section on Business Model Canvas and Lean Canvas explains business model innovation, revenue models, unit economics, sustainability, and how to translate validated models into actionable business plans. To strengthen startup literacy, the book includes an extensive chapter on startup and business terminology, simplifying funding, valuation, legal, technology, marketing, and investor-related jargon.
Recognizing the digital economy's impact, the book explores various e-commerce and digital business models, including B2B, B2C, D2C, marketplace, platform, subscription, cross-border commerce, payment systems, and data privacy considerations. Funding and investment strategies are addressed in depth, covering bootstrapping, angel and venture capital funding, government schemes (with an India focus), valuation methods, term sheets, burn-rate management, due diligence, and exit strategies.
Effective communication is emphasized through a full chapter on pitching and storytelling, investor psychology, negotiation, demo-day readiness, branding, and crisis communication. Scaling and growth strategies address organizational readiness, product-market fit to scale-up transition, growth hacking, partnerships, infrastructure scaling, leadership, global expansion, ethics, and risk management.
A unique feature of this book is its structured coverage of Manufacturing Readiness Levels (MRL) and Investment Readiness Levels (IRL), bridging innovation, manufacturability, compliance, supply chains, regulatory strategy, and investor preparedness-particularly valuable for deep-tech, biotech, and manufacturing startups. The ecosystem perspective is further strengthened through a detailed exploration of incubators, accelerators, bio-incubators, technology transfer offices, and industry-academia partnerships in India.
Each chapter includes key concepts, mini case studies, review questions, practical activities, tools, templates, and startup lab exercises. The final chapter presents diverse Indian and global case studies, including university spin-offs, health-tech and bio-startups, social enterprises, women-led ventures, success stories, failures, and turnaround journeys.
Entrepreneurship & Startup Growth Strategies functions both as an academic textbook and a practical startup playbook, enabling readers not only to understand entrepreneurship but to apply structured, real-world strategies to build, fund, scale, and sustain successful ventures.
Also from
Kumar, Gaurav
Ideas to Innovation: Creativity, Design Thinking, IPR & the Innovation Ecosystem: (Second Edition)
Kumar, Gaurav
Paperback
Because You Can: Your Cybersecurity Career: A simple and practical handbook with actionable insights for success
Khan, Ali
Kumar, Gaurav
Worsley, Arlene
Paperback
Mastering Zero-knowledge Proofs: Practical study of security, scalability, and privacy in blockchain and modern systems (English Edition)
Kumar, Gaurav
Dua, Amit
Paperback
Ideas to Innovation: Creativity, Design Thinking, IPR & the Innovation Ecosystem
Kumar, Gaurav
Paperback
Also in
Business General
Crucial Conversations Tools for Talking When Stakes Are High, Second Edition
Patterson, Kerry
Switzler, Al
Grenny, Joseph
Paperback
The Pig and I: The Tale of Our Relationship with a Beast We Eat
Endresen, Kristoffer Hattleland
Hardcover
Inspired: Understanding Creativity: A Journey Through Art, Science, and the Soul
Richtel, Matt
Hardcover
Quiet Girls Can Run the World: Owning Your Power When You're Not the Alpha in the Room
Holman, Rebecca
Paperback
Climb: Taking Every Step with Conviction, Courage, and Calculated Risk to Achieve a Thriving Career and a Successful Life
Gadsden-Williams, Michelle
Brown, Carolyn M.
Paperback
The Token: Common Sense Ideas for Increasing Diversity in Your Organization
Farmer, Crystal Byrd
Paperback
Paris Chic & Trendy: Designers' Studios, Hip Boutiques, Vintage Shops
Ribes-Tiphaine, Adrienne
Paperback
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking about
Robbins, Mel
Robbins, Sawyer
Hardcover
The Reverse Centaur's Guide to Life After AI: How to Think about Artificial Intelligence--Before It's Too Late
Doctorow, Cory
Paperback
The Risk Worth Taking: A Story of Breaking Free and Trading for a Life You Love
Ijeoma, Teri
Hardcover
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Guidara, Will
Hardcover
Hbr's 10 Must Reads on Managing Yourself, Updated and Expanded (Featuring How Will You Measure Your Life? by Clayton M. Christensen)
Gallo, Amy
Review, Harvard Business
Drucker, Peter F.
Paperback
The Retire Sooner Method: The 5 Secrets Behind America's Happiest (and Unhappiest) Retirees
Moss, Wes
Hardcover
Hbr's 10 Must Reads on Mental Toughness, Updated and Expanded (Featuring How to Stop Worrying about What Other People Think of You by Michael Gervais)
Duckworth, Angela L.
Review, Harvard Business
Gervais, Michael
Paperback
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
Ahamed, Liaquat
Hardcover
The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement
Cox, Jeff
Goldratt, Eliyahu M.
Paperback
How to Be a Rich Old Lady: Your Guide to Easy Investing, Building Wealth, and Creating the Wild, Beautiful Life You Want
Holden, Amanda
Hardcover
Take Breaks, Work Better: Measure Impact, Not Hours, and Transform Your Profitability
Briggs, John
Paperback
Surrender to Lead: The Counterintuitive Approach to Driving Extraordinary Results
Terry, Joe
Kriegel, Jessica
Hardcover
Money Unlocked: How to Make It, Keep It and Multiply It: The New York Times Bestseller
Lee, John
Paperback
Crucial Conversations: Tools for Talking When Stakes Are High
McMillan, Ron
Patterson, Kerry
Grenny, Joseph
Paperback
The Freedom-Based Business Method: Reset, Systemize, and Realign Your Business to Live a Life of Harmony
Ellis, Natalie
Hardcover
The Courage to Commit: Embrace the Radical Power of Sticking with Something
East, Andrew
Johnson, Shawn
Hardcover
Hbr's 10 Must Reads on Leadership, Updated and Expanded (Featuring Begin with Trust by Frances X. Frei and Anne Morriss)
Ibarra, Herminia
Review, Harvard Business
Edmondson, Amy C.
Paperback
Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life
Johnson, Spencer
Hardcover
How We Could: The Framework to Lead Without Drama, Build Alignment, and Call Teams to Greatness
Dorr, Alex
Hardcover
The Infinity Machine: Demis Hassabis, Deepmind, and the Quest for Superintelligence
Mallaby, Sebastian
Hardcover
The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living
Holiday, Ryan
Hanselman, Stephen
Hardcover
Dummies Guide to Starting Your Own Business: Essential Steps to Launching and Scaling a Successful Small Business Venture
Press, Essywrites
Paperback
7-Figure Educator: Turn Your Experience as an Educator Into Income, Impact, and Freedom
Jordan-Thomas, Erica
Paperback
The Millionaire Next Door: The Surprising Secrets of America's Wealthy
Stanley, Thomas J., PH. D.
Danko, William D., PH. D.
Paperback
What the Heck Is Eos?: A Complete Guide for Employees in Companies Running on EOS
Wickman, Gino
Bouwer, Tom
Hardcover
The Overthinker's Guide to Making Decisions: How to Make Decisions Without Losing Your Mind
Nguyen, Joseph
Hardcover
The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever
Stanier, Michael Bungay
Paperback
Confidence (HBR Emotional Intelligence Series)
Review, Harvard Business
Kanter, Rosabeth Moss
Chamorro-Premuzic, Tomas
Paperback
Get Scalable: The Operating System Your Business Needs To Run and Scale Without You
Deiss, Ryan
Paperback
Stop Asking for Referrals: Build a Magnetic Business Through Intentional Care & Real Relationships
McNally, Flor de Maria
Paperback
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Fitzpatrick, Rob
Paperback
I Will Teach You to Be Rich: No Guilt. No Excuses. Just a 6-Week Program That Works (Second Edition)
Sethi, Ramit
Paperback
Never Split the Difference: Negotiating as If Your Life Depended on It
Raz, Tahl
Voss, Chris
Hardcover
Hábitos Atómicos: Cambios Pequeños, Resultados Extraordinarios / Atomic Habits
Clear, James
Paperback
A Guide to the Project Management Body of Knowledge (Pmbok(r) Guide) -- Eighth Edition and the Standard for Project Management
Project Management Institute
Paperback
Building Great Businesses: Create Momentum, Overcome Setbacks, and Scale with Confidence
Becker, Scott
Hardcover
Influence and Persuasion (HBR Emotional Intelligence Series)
Review, Harvard Business
Morgan, Nick
Cialdini, Robert B.
Paperback
Twenty Minutes Is the New Hour: The Ambitious Woman's Guide to Doing Less and Achieving More
Hauser, Fran
Hardcover
A Little More Social: How Small Choices Create Unexpected Happiness, Health, and Connection
Epley, Nicholas
Hardcover
Mindful Listening (HBR Emotional Intelligence Series)
Hougaard, Rasmus
Zenger, Jack
Review, Harvard Business
Paperback
Expecting Better: Why the Conventional Pregnancy Wisdom Is Wrong--and What You Really Need to Know
Oster, Emily
Paperback
Getting to Yes: Negotiating Agreement Without Giving in
Patton, Bruce
Fisher, Roger
Ury, William
Paperback
Take It Personal: How to Succeed by Building Relationships and Playing the Long Game
Grutman, David
Hardcover
Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience
Brown, Brené
Hardcover
Crucial Accountability: Proven Skills to Build Trust, Address Disappointment, and Get Results, Third Edition
Grenny, Joseph
Hale, Justin
Patterson, Kerry
Hardcover
Power and Impact (HBR Emotional Intelligence Series)
Review, Harvard Business
Cable, Dan
Bregman, Peter
Paperback
The Everywhere Millionaire: Who Is Really Rich in America and How They Got There
Zidar, Owen
Zwick, Eric
Hardcover
The Way of Excellence: A Guide to True Greatness and Deep Satisfaction in a Chaotic World
Stulberg, Brad
Hardcover
Happiness (HBR Emotional Intelligence Series)
McKee, Annie
Gilbert, Daniel
Review, Harvard Business
Paperback
Feedback That Works: How to Build and Deliver Your Message, Second Edition
Center for Creative Leadership
Paperback
Here Comes the Sun: A Last Chance for the Climate and a Fresh Chance for Civilization
McKibben, Bill
Hardcover
Mindfulness (HBR Emotional Intelligence Series)
Review, Harvard Business
Langer, Ellen
Goleman, Daniel
Paperback
Hbr's 10 Must Reads on Strategy, Updated and Expanded (Featuring the Five Competitive Forces That Shape Strategy by Michael E. Porter)
Kim, W. Chan
Review, Harvard Business
Porter, Michael E.
Paperback
Hbr's 10 Must Reads on High Performance, Updated and Expanded (Featuring Nine Things Successful People Do Differently by Heidi Grant)
Goleman, Daniel
Review, Harvard Business
Grant, Heidi
Paperback
7 Rules of Power: Surprising--But True--Advice on How to Get Things Done and Advance Your Career
Pfeffer, Jeffrey
Paperback
The Wisdom and Wealth Solution: Unlocking the Secrets of Happiness, Purpose, and Financial Security with Living360
Ansari, Feroz
Hardcover
The Algorithm: The Hypergrowth Formula That Transformed Tesla, Lululemon, General Motors, and Spacex
McNeill, Jon
Hardcover
Hbr's 10 Must Reads on Managing People, Updated and Expanded (Featuring Are You a Good Boss--Or a Great One? by Linda A. Hill and Kent Lineback)
Hill, Linda A.
Review, Harvard Business
Goleman, Daniel
Paperback
The Phoenix Project: A Novel about It, Devops, and Helping Your Business Win
Spafford, George
Kim, Gene
Behr, Kevin
Paperback
Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results
Eyal, Nir
Hardcover