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Entrepreneurial Marketing for SMEs

Entrepreneurial Marketing for SMEs

Hardcover

Business GeneralMarketing

ISBN10: 1137532564
ISBN13: 9781137532565
Publisher: Palgrave MacMillan
Published: Oct 26 2015
Pages: 215
Weight: 0.91
Height: 0.56 Width: 5.50 Depth: 8.50
Language: English
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

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Business General