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Electronic Customer Relationship Management

Electronic Customer Relationship Management

Paperback

Business GeneralEconomicsManagement

ISBN10: 1138692808
ISBN13: 9781138692800
Publisher: Routledge
Published: Jun 17 2016
Pages: 224
Weight: 0.88
Height: 0.48 Width: 7.00 Depth: 10.00
Language: English
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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Business General