• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Electronic Commerce: The Strategic Perspective

Electronic Commerce: The Strategic Perspective

Paperback

Business GeneralMarketingGeneral Computers

ISBN10: 161610029X
ISBN13: 9781616100292
Publisher: Orange Grove Text Plus
Published: Sep 24 2009
Pages: 115
Weight: 0.63
Height: 0.24 Width: 8.50 Depth: 11.00
Language: English
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Also in

Business General