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Effective Complaint Management: The Business Case for Customer Satisfaction
Hardcover
Series: Management for Professionals
ISBN13: 9783319987040
Publisher: Springer Nature
Published: Feb 18 2019
Pages: 495
Weight: 1.95
Height: 1.13 Width: 6.14 Depth: 9.21
Language: English
This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfied customers. Dissatisfied customers are at risk of migrating; accordingly, neglecting professional complaint management poses a considerable threat to customer relationships, sales and profits.
The book offers a comprehensive management concept, which emphasizes direct contact with the complainant by employing complaint stimulation, acceptance, processing and reaction. Further, it discusses the relevant 'backstage' tasks involved in using complaint information to achieve quality improvements and cost reductions through complaint analysis, controlling and reporting.
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