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Economie du luxe
Paperback
Series: Les Topos
ISBN13: 9782100706846
Publisher: Dunod
Published: Sep 3 2014
Pages: 128
Weight: 0.22
Height: 0.27 Width: 4.25 Depth: 7.00
Language: French
Quelles sont les spécificités des produits de luxe ? Quelle est la place du luxe dans l'économie de la France ? Qu'est-ce qui permet aux grands groupes (LVMH, Kering, etc.) de se développer ? Comment évoluent les stratégies des marques de luxe ?...
Cet ouvrage présente le marché, ses acteurs, l'évolution des modèles économiques, les tendances de consommation, de communication, de distribution, etc. Il prend en compte les dernières évolutions et décrit les stratégies d'internationalisation des entreprises dans les pays émergents. Riche en exemples, c'est l'outil indispensable à la compréhension de l'économie du luxe.
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