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Exploring Entrepreneurial Opportunity Recognition in Agribusiness

Exploring Entrepreneurial Opportunity Recognition in Agribusiness

Paperback

Business General

ISBN10: 6209266010
ISBN13: 9786209266010
Publisher: LAP Lambert Academic Publishing
Published: Dec 18 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: English
This textbook reflects my commitment to advancing understanding of how entrepreneurial opportunities emerge within the agricultural landscape of Bida Metropolis. Grounded in opportunity recognition theory and entrepreneurial cognition, the work demonstrates how social networks, market dynamics, cognitive alertness, and competitive pressures interact to shape entrepreneurial discovery. The findings underscore that while structural and environmental factors matter, the mindset of the entrepreneur particularly entrepreneurial self-efficacy plays a pivotal role in interpreting signals from social and competitive contexts. By highlighting these interconnected determinants, this book aims to equip scholars, policymakers, and practitioners with insights that can strengthen entrepreneurial capacity and foster innovation within the agricultural sector.

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Business General