Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Exploring AI and Consumer Decision-Making in Tourism and Marketing

Exploring AI and Consumer Decision-Making in Tourism and Marketing

Elgammal, Islam
Soliman, Mohammad

Paperback

Business GeneralInvesting & FinanceGeneral Computers

ISBN13: 9798337353333
Publisher: Igi Global Scientific Publishing
Published: Jun 27 2025
Pages: 424
Weight: 1.61
Height: 0.86 Width: 7.00 Depth: 10.00
Language: English
Artificial intelligence (AI) changes the way consumers make decisions in tourism and marketing. From personalized travel recommendations to dynamic pricing and targeted advertising, AI tools shape how people search for, choose, and experience destinations and services. AI continues to influence consumer behavior, including how data-driven technologies impact trust, choice, and satisfaction. However, various ethical, social, and economic implications of using AI in these industries remain, raising important questions about privacy, transparency, and the human touch in consumer experiences. Further research may reveal the lasting impact of intelligent technologies in hospitality and tourism practices. Exploring AI and Consumer Decision-Making in Tourism and Marketing explores how AI technologies influence consumer decision-making in tourism and marketing, including personalization, recommendation systems, and targeted advertising. It examines the effects of these tools on consumer behavior, trust, and engagement, as well as the ethical and practical challenges they present for businesses and consumers. This book covers topics such as advertising, ethics and law, and sociology, and is a useful resource for engineers, business owners, sociologists, academicians, researchers, and data scientists.

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