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Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia

Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia

Paperback

Business GeneralMarketingSports General

ISBN10: 3319825364
ISBN13: 9783319825366
Publisher: Palgrave MacMillan
Published: Jul 11 2018
Pages: 302
Weight: 0.84
Height: 0.67 Width: 5.83 Depth: 8.27
Language: English
This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country's primary, secondary, and tertiary industries. This book examines the country's long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.

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Business General