Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Everybody Wins: What Games Teach Us about Making Products People Love

Everybody Wins: What Games Teach Us about Making Products People Love

Gordon, Bing
Gordon, Chloe

Hardcover

Business GeneralGames & Activities General

Publisher Price: $32.00

PREORDER - Expected ship date October 27, 2026

ISBN13: 9798217176687
Publisher: Portfolio
Published: Oct 27 2026
Pages: 304
Weight: 1.25
Language: English
From the visionary force behind EA's most beloved video games, a must-read book on what the billion-dollar secrets of game design can teach us about building products better and making customers happier

Video games are the biggest entertainment industry in the world--for a reason. Games tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses?

These are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized Gamification Checklist have shaped the games and companies we engage with every day: EA Sports, Farmville, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few.

Now, in Everybody Wins, Bing dives into each of the eight core elements of his checklist, lessons extracted from a lifetime in games:

Also in

Business General

View All