Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Ethics of Selling Culture

The Ethics of Selling Culture

Marbun, Saortua

Paperback

Business General

ISBN10: 6208224748
ISBN13: 9786208224745
Publisher: LAP Lambert Academic Publishing
Published: Oct 21 2024
Pages: 436
Weight: 1.40
Height: 0.97 Width: 6.00 Depth: 9.00
Language: English
*The Ethics of Selling Culture: Responsible Marketing in Cultural Tourism* addresses the ethical dilemmas of commodifying cultural heritage in the global tourism industry. As cultural tourism grows, so does the risk of exploitation, cultural appropriation, and loss of authenticity. This book explores ethical principles for marketers to protect cultural integrity while promoting sustainable tourism. Through analysis of commodification, appropriation, and globalization, it offers practical marketing strategies that empower local communities and ensure responsible representation. It also examines technology, social media, and influencer marketing's roles in shaping cultural tourism. Featuring global case studies, the book provides actionable guidelines for professionals and a balance of theory with real-world examples, advocating for tourism that supports cultural sustainability. Essential for tourism marketers, policymakers, and researchers, it offers a roadmap for ethical decision-making.

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