Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Estimating Promotional Effects with Retailer-Level Scanner Data

Estimating Promotional Effects with Retailer-Level Scanner Data

Federal Trade Commission

Paperback

Technology & Engineering

ISBN10: 1502735245
ISBN13: 9781502735249
Publisher: Createspace
Published: Oct 7 2014
Pages: 36
Weight: 0.24
Height: 0.07 Width: 8.50 Depth: 11.00
Language: English
Estimating cross-brand promotional effects with aggregate data requires knowledge of the joint distribution of each brand's promotions. While such information is available in store-level scanner data, it is not included in more aggregated scanner datasets. This book presents a technique for overcoming this difficulty and develops a retailer-level model that incorporates both own- and cross-brand promotions. Promotional activity is integrated into the specification in a manner consistent with the way store-level models control for promotions, thereby avoiding the problem of aggregation bias. The proposed methodology extends the usefulness of retailer-level scanner data by allowing it to answer important questions regarding how the promotions of competing products interact.

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