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Entrepreneurship Marketing: Principles and Practice of SME Marketing

Entrepreneurship Marketing: Principles and Practice of SME Marketing

Hardcover

Business GeneralManagementMarketing

ISBN10: 113858522X
ISBN13: 9781138585225
Publisher: Routledge
Published: Mar 17 2020
Pages: 448
Weight: 2.05
Height: 1.20 Width: 6.90 Depth: 9.70
Language: English
This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges and opportunities faced by businesses today.

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Business General