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Entrepreneurial Finance, Crowdfunding, and Language: From Social to Financial Support
Hardcover
Series: Routledge Studies in Entrepreneurship and Small Business
Business GeneralInvesting & Finance
ISBN13: 9781032394688
Publisher: Routledge
Published: Aug 2 2023
Pages: 116
Weight: 0.76
Height: 0.38 Width: 6.00 Depth: 9.00
Language: English
Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitate entrepreneurs' social support and legitimation as well as access to external resources.
This book systematically integrates language into the entrepreneurial finance literature and develops a new and more comprehensive framework that relates crowdfunding to language strategies. Therefore, readers will comprehend how language choices, frames and narratives influence companies' ability to secure social and financial support, and therefore sustain the development of their venture.
Overall, this book provides insights into how entrepreneurs can use language as a strategic tool for accessing resources and support from external stakeholders, thereby considering, alongside traditional economic approaches, institutional processes of meaning-making.
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