Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Entrepreneurial Compass: How Entrepreneurs Think, Decide, and ACT Under Uncertainty

The Entrepreneurial Compass: How Entrepreneurs Think, Decide, and ACT Under Uncertainty

Shepherd, Dean A.
Patzelt, Holger

Hardcover

Business GeneralManagement

ISBN10: 3032364280
ISBN13: 9783032364289
Publisher: Palgrave MacMillan
Published: Aug 21 2026
Pages: 104
Weight: 0.77
Height: 0.31 Width: 6.14 Depth: 9.21
Language: English

Entrepreneurs today face environments that shift suddenly, resist prediction, and demand constant recalibration. This open access book offers a clear, human-centered guide for navigating that uncertainty by focusing not on rigid plans, but on how people actually think, feel, and act when the stakes are high. Drawing on decades of research across entrepreneurship, psychology, and management, it shows how effective founders learn to recognize opportunities, make fast yet disciplined decisions, manage emotional highs and lows, and enroll others in an uncertain future. Readers are introduced to a practical way of organizing action that balances experimentation with judgment, ambition with care, and growth with responsibility. Along the way, the book illuminates entrepreneurship in resource-constrained, non-Western, and socially oriented settings, highlighting how ventures can alleviate suffering as well as create value. Written in an engaging and accessible style, this is a resource for scholars, students, founders, and anyone interested in how entrepreneurial action truly unfolds in the real world.

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