Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Entrepreneurial Behaviour in the NZ Retail Sector - An Investigation into the Value of Corporate Entrepreneurship amongst Larger Companies

Entrepreneurial Behaviour in the NZ Retail Sector - An Investigation into the Value of Corporate Entrepreneurship amongst Larger Companies

Durkan, Therese

Paperback

Business General

ISBN10: 3639028864
ISBN13: 9783639028867
Publisher: Blues Kids Of Amer
Published: May 30 2008
Pages: 80
Weight: 0.26
Height: 0.17 Width: 6.00 Depth: 9.00
Language: English
Corporate entrepreneurship or intrapreneurship are terms used to describe entrepreneurial behaviour in an established, larger organisation and incorporates an ambitious though simple objective, to gain competitive advantage by encouraging innovation at all levels in the organisation. To focus on the important issue of intrapreneuring as part of corporate entrepreneurship practise the main aim of this research was to explore the ways in which large companies in the New Zealand retail sector value corporate entrepreneurship. The findings suggest intrapreneuring is seen as a central part of corporate entrepreneurship practice and is widely recognised as important by organisations. The results also demonstrate that many large organisations value entrepreneurship, although to a varying degree. However, the majority of interviewees see themselves, as individuals, in a more entrepreneurial light than their organisations, suggesting that intrapreneurship may occur despite the organisation rather than because of it.

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