Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Empathy Maps: Step-by-step Guide 2nd Edition

Empathy Maps: Step-by-step Guide 2nd Edition

Curedale, Robert

Paperback

General Design

ISBN10: 1940805473
ISBN13: 9781940805474
Publisher: Lightning Source Inc
Published: Mar 1 2019
Pages: 238
Weight: 0.71
Height: 0.50 Width: 5.98 Depth: 9.02
Language: English
An empathy map is a fast and inexpensive tool to gain insight into what motivates and is most important to your customers. Mapping is used to document what you know about a particular type of user. Empathy maps were originally created by Dave Gray, the founder, and chairman of Xplane. Empathy maps are created in the early stages of a design process after initial research and persona definition and before ideation. Empathy maps help your design team and your management to better understand your customers. They are best created by a team of internal and external stakeholders such as customers, marketing and sales, design, engineering, business management, and suppliers. An empathy map helps your team consider things from the user's perspective. Empathy maps are not a substitute for methods such as experience maps, journey maps or service blueprints which are necessary activities to develop a successful service or experience.

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