• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Emotional rationality and the economic agent

Emotional rationality and the economic agent

Paperback

Business General

ISBN10: 6209846475
ISBN13: 9786209846472
Publisher: Our Knowledge Publishing
Published: Apr 17 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: English
The assumption of rationality on which economic analyses are based is a complex notion, and remains even more debatable in the light of recent studies of agent behavior stemming from empirical revisionism via the development of neuroeconomics, emotional intelligence or the study of the induced market. By examining how long it takes for an individual to effectively interpret new information unveiled on a market during the decision-making process, this book presents a new approach to the thesis of the economic agent's emotional rationality. An explanation of the REM principle (agent in emotional rationality) is given, emphasizing its original character and the definition of its heuristic space.

Also from

Mbomeyo, Alain Ludovic

Also in

Business General