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Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

Paperback

Business General

Publisher Price: $21.99

ISBN10: 1606490354
ISBN13: 9781606490358
Publisher: Business Expert Pr
Published: Nov 1 2009
Pages: 400
Weight: 1.18
Height: 0.82 Width: 6.00 Depth: 9.00
Language: English
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses major changes that have taken place including the landscape of the global economy that changed drastically.

Also from

Czinkota, Michael R.

Also in

Business General