Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Effect of Social Media in B2B Marketing: Investigation of E-WOM Effect in Oil and Gas Qatar

Effect of Social Media in B2B Marketing: Investigation of E-WOM Effect in Oil and Gas Qatar

Al-Khinji, Soud Abdulaziz Jassim

Paperback

Business General

ISBN10: 1636482031
ISBN13: 9781636482033
Publisher: Eliva Pr
Published: May 27 2021
Pages: 282
Weight: 0.84
Height: 0.59 Width: 5.98 Depth: 9.02
Language: English
The sweeping and drastic advancement of the Internet are an element touching diverse divisions of business, such as modifications in the marketing sector. The significance of social media communications in the advertising setting cannot go without being noticed. An essential aspect of social media communication, which significantly impacts product promotion and marketing, is electronic word of mouth, which consist of client-to-client communication concerning the brands and products that impacts the purchase decisions of the consumers. Although there exists an extensive investigation about the effects of eWOM in marketing generally, only few studies focus on the influences within the gas and oil industry and even fewer within the gas and oil industry in Qatar. The research purposes to examine the influence of social media in business to business promotion by conducting an inquiry of eWOM in the gas and oil sector in Qatar. The current research also found out that eWOM strategy affected brand loyalty more than it affected brand knowledge and awareness and brand trust. The findings from this research indicate that marketing teams need to spend much time on social media to promote eWOM with particular attention to achieve marketing goals of improving loyalty, trust, and awareness as well as knowledge of the specific brand a company deals within oil and gas industry.

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